Trademark portfolio management: audit, maintain and protect rights.
A trademark is not a static right; registered marks need regular audit reviews and maintenance if they are to remain valid and enforceable. Broadly, this takes two forms: the regular payment of renewal fees (or annuities) that is necessary in most jurisdictions to maintain the registered trademark right; and, proactive portfolio management via trademark audit, title updates/recordals and other related services.
Trademark portfolio management includes end to end management of a trademark application. This covers docketing of a filed application, tracking upcoming deadlines, informing the client of the same, coordinating with foreign attorneys regarding applications filed abroad and complete management of an application till registration and renewal thereafter.
